shootyourstay.

Framing spaces that drive bookings.

Editorial team

shootyourstay.com editorial team

shootyourstay.com is run by a standing editorial team. Each author has their own beats and voice — here's who is responsible for what.

  • Joel Manning, Conversion Optimization Specialist & Architectural Photographer Covers: Visual Production · Booking & Conversion

    Joel spent a decade shooting luxury real estate before moving into A/B testing visual assets for major hotel chains. He relies entirely on heatmaps, click-through rates, and lighting ratios rather than artistic intuition to drive direct bookings.

  • Sarah Oakley, Hospitality Brand Strategist Covers: Hospitality Marketing · Destination Marketing

    Sarah transitions boutique hotels into destination landmarks by aligning their visual identity with local culture. She has directed visual marketing campaigns for over fifty independent resorts across the Mediterranean and the Caribbean.

  • Dale Norton, Digital Content Director Covers: Social Media Strategy

    Dale runs a digital agency that creates high-retention, short-form visual content for hospitality brands. He specializes in turning static properties into dynamic, shareable social experiences that drive immediate engagement.