Hospitality Marketing
Resort Video Shoot Prep: What to Gather Before Filming
Let’s kill the romantic idea right now. The magic in hospitality video does not happen when the camera arrives.
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Visual Production
Dark hotel room video lighting: from setup to final shot
Standard hotel ceiling fixtures are designed to make a guest find a suitcase, not to make a face look dimensional on…
Destination Marketing
Local attraction video partnerships: common budget traps
A destination video budget can look controlled at $10,000 and finish at $18,000 without a single line-item error on the…
Booking & Conversion
Exit-intent video vs email for hotel booking recovery
A guest has chosen the room, checked the dates, perhaps even pictured the late-afternoon light on your terrace—and then…
Hospitality Marketing
Hotel Video Production Paths: Agency, In-House, or UGC
I want to start with a confession: three years ago, I would have told every independent hotelier I worked with to hire…
Social Media Strategy
Hotel Influencer Collaboration Prep Checklist
Every hotel wants "viral TikTok energy." Almost none of them want to do the unsexy prep work that actually gets there…