News
Why Luxury Hotels Must Launch Festive Marketing Campaigns in August
According to ARO Digital Strategy’s August 2026 guide, luxury hotels should start building their Q4 festive campaigns now—not…
Section
Social Media Strategy
Curated insights, technical breakdowns, and industry case studies tailored to elevate your property's visual positioning.
News
Why Hotel Marketing Agencies Must Secure Certified Google Connectivity Partners
According to CultBooking, Google itself warns that implementing a certified connectivity solution can take several weeks.
Social Media Strategy
Travel influencer campaigns: prep checklist for hotels
Most hoteliers are burning influencer budgets on the wrong thing. They pick creators by follower count, accept "exposure" as a…
News
Why Massive Social Media Reach Often Fails to Generate Real Revenue for Creators
According to Mjengo Hub, digital creators in Kenya are reaching audiences large enough to rival traditional broadcast television…
Social Media Strategy
Main feed sharing vs Reels-only tab for hotels
The tension showed up on a Tuesday call with the marketing lead of a coastal boutique I work with — 38 rooms, a strong direct…
Social Media Strategy
Should hotels disable comments on TikTok ads?
No. Hotels should not disable comments on TikTok ads unless they have decided that looking polished matters more than being…
Social Media Strategy
Hotel Instagram Reels: three production paths for busy teams
You've posted three Reels this month — a lobby walkthrough here, a brunch flatlay there — and the metrics feel stuck. Meanwhile…
Social Media Strategy
TikTok commercial audio: how hotels avoid muted videos
A hotel can spend a day filming a property tour, another hour cutting it into a tight TikTok, and still lose the post before most…
Social Media Strategy
Hotel TikTok Campaign Prep: 7 Things to Gather Before Launch
The biggest hotel TikTok mistake is launching with a folder full of pretty videos and nothing that can turn attention into a…
Social Media Strategy
Social media schedulers: reach traps for hotel Reels
A controlled Hootsuite experiment recorded an 8.19% engagement rate for scheduled Instagram posts, compared with 6.44% for posts…
Social Media Strategy
Instagram giveaways for hotels: do they drive bookings?
Stop treating your giveaway like a charity event. Your last “tag two friends” post may have pulled several times more likes and…
Social Media Strategy
TikTok video reuse on Instagram Reels: hotel strategy
Stop treating the share button as a content strategy.
Social Media Strategy
Hotel influencer partnership models: finding your best fit
A hotelier in Lisbon called me last spring, frustrated. She'd been running the same playbook for three years — invite a travel…
News
Why the Oasis Home Creator Ecosystem Strategy Needs More Substance
Per The Star, a "digital creator ecosystem" is being assembled to lift Oasis Home.
Social Media Strategy
Hotel Influencer Collaboration Prep Checklist
Every hotel wants "viral TikTok energy." Almost none of them want to do the unsexy prep work that actually gets there. So here's…