News
How Cairngorms Uses Short-Form Video to Drive Off-Peak Hotel Bookings
Visit Cairngorms isn't waiting for peak ski season to fill its hotels — the Scottish destination just rolled out a 2026-27 winter…
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Social Media Strategy
Curated insights, technical breakdowns, and industry case studies tailored to elevate your property's visual positioning.
News
How a Mobile Studio Project Redefines Hospitality Content Creation
Photographers Jada and David Parrish are turning a Toyota Tacoma into a rolling photo studio this September, per Fstoppers…
News
Rushot: Can This On-Demand App Solve the Hotel Content Bottleneck?
As reported by Breaking Travel News, a new Dubai-based app called Rushot just launched with a bold pitch: dispatch a mobile…
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Hospitality Social Media Summit: Transforming Digital Presence into a Revenue Engine
According to Hotel Magazine, the first Hospitality Social Media Summit (HoSS) just wrapped in London — 200+ senior hospitality…
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Network Verticals Targets the $14 Billion Vertical Video Market for Hospitality Brands
Here's the reality check nobody in hospitality wants to hear: while legacy studios and streaming giants are pouring billions into…
News
How TikTok’s Algorithm Is Transforming Hotel Discovery and Guest Bookings
A new guide from Influencer Marketing Hub lays out what the platform actually is in 2026: a recommendation engine that surfaces…
News
Why Hospitality Brands Must Adopt HUL’s Creator-Led Digital Strategy
According to reports from Storyboard18 and Indian Television Dot Com, Hindustan Unilever is pushing more of its premium-brand…
Social Media Strategy
Stone Zoo Ticket Booking: When to Buy Online vs Gate
The usual advice is simple: buy online, save money, skip the line. At Stone Zoo, that advice is incomplete.
News
Beyond Viral Hits: Building Sustainable Revenue Streams for Hospitality Creators
Influencer Marketing Hub's latest piece on turning TikTok views into predictable income lands at a moment when hospitality…
News
Can AI Marketing Platforms Like Munch Studio Truly Replace Your Hotel’s Social Media Team?
A new AI marketing platform called Munch Studio is making the rounds, with The Globe and Mail reporting that more than 20,000…
News
How Amazon Affiliate Integration on YouTube Changes Hospitality Marketing
Neal Mohan announced the move on X, and according to company materials obtained by Engadget, the affiliate workflow now lives…
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Why Leisure Travel Trends Are Forcing Hotels to Rethink Their Video Strategy
According to Hotel Management, nearly one-third of hotel room nights now get booked within the week before arrival, driven by AI…
News
Why Your Hotel’s Social Media Strategy Needs a Reality Check
Publishers are drowning in "content creation tips" right now, and Press Gazette just dropped another round from DMG New Media on…
Social Media Strategy
Herculaneum tickets: a step-by-step booking route for creators
The most common planning failure at Herculaneum is not a bad camera setting. It is arriving with the wrong ticket, the wrong…
News
Why Hotel Video Content Is the New Engine for Direct Guest Bookings
The real game is creating scroll-stopping video that earns watch time—and a new milestone from Travel Media Group proves just how…
News
Digital Marketing Strategy for Hotels: Moving Beyond Generic SEO Advice
According to Tycoonstory Media, “Posts Blog WizzyDigital.org: SEO & Digital Marketing Guide” presents WizzyDigital.org as a broad…
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How Billio’s CreativeOps Tool Uses Data to Boost Hotel Social Media Performance
Stop guessing what your guests want to see. That gut feeling about your hotel’s social content is probably costing you bookings.
News
How YouTube’s New View Counting Rules Impact Hospitality Marketing
According to Smarkupp Studios, YouTube is changing how it counts public views across video formats, with the update scheduled to…
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Why Hotel Social Video Strategies Must Shift from Polished Portfolios to Algorithm-Ready Content
Hospitality Net is flagging a milestone worth dissecting: Travel Media Group's hotel-focused social video has cleared 30,000…
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Humans of Bombay Rebrands as The Human Company to Centralize Digital Content Strategy
As reported by Passionate In Marketing and Storyboard18, Humans of Bombay has launched The Human Company — folding strategy…
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Why Hotels Should Hire Content Creators Instead of Traditional Social Media Managers
According to PRWeek, the skincare giant tapped a food content creator as its new head of social and engagement.
News
How Agentic AI is Transforming Video Strategy for Hospitality Brands
Kaltura CEO Ron Yekutiel pitched investors at a Canaccord event, framing the company's next phase as "agentic digital…
News
8 Industry-Recognized Digital Marketing Certificates + How to Get One
Coursera just dropped a breakdown of 8 industry-recognized digital marketing certificates — the kind of "get credentialed, fast"…
Social Media Strategy
Hotel TikTok content paths: three setups for your brand
A hotel can have beautiful rooms, a thoughtful service culture, and a genuinely distinctive sense of place — yet still disappear…
News
Why Influencer Content Is Now the Primary Driver for Hotel Bookings
Influencers just ate the travel content space — and the Financial Times is now writing about it on the business desk.
News
Upgrade Your Hotel Marketing Content with These Rare DJI Camera Discounts
Mashable is flagging a rare DJI price drop on Amazon this weekend — we're talking $100+ off the brand's content creation camera…
News
Same Day Reels Brings On-Demand Video Production to Houston Hospitality
Houston entrepreneur Karen De Amat just dropped Same Day Reels — a marketplace that matches brands with creators who shoot, edit…
Social Media Strategy
Hotel Instagram Reels: a roadmap for guest UGC campaigns
61% of travelers have booked a hotel after seeing it featured in their Instagram feed. That is not a vanity metric. It is a…
Social Media Strategy
Do Hotels Need Permission to Repost Guest Instagram Reels?
Drop the hashtag fallacy right now. Your branded hashtag — #StayWithUs, #GuestMoments, whatever pastel nonsense you have printed…
News
Why Your Hotel’s Social Media Strategy Needs a Human-First Pivot in 2026
Forbes just dropped its annual social media stats dump for 2026, and the hospitality corner of the internet is doing its usual…
News
Why the Creator-to-Screen Pipeline is the New Blueprint for Hospitality Marketing
Per Time, Kyle Godfrey (Stromedy, 14M+ subscribers) and Jake Dufner (700K+ subscribers) self-funded Simon Says, cut the final in…
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Why Luxury Hotels Must Launch Festive Marketing Campaigns in August
According to ARO Digital Strategy’s August 2026 guide, luxury hotels should start building their Q4 festive campaigns now—not…
News
Why Hotel Marketing Agencies Must Secure Certified Google Connectivity Partners
According to CultBooking, Google itself warns that implementing a certified connectivity solution can take several weeks.
Social Media Strategy
Travel influencer campaigns: prep checklist for hotels
Most hoteliers are burning influencer budgets on the wrong thing. They pick creators by follower count, accept "exposure" as a…
News
Why Massive Social Media Reach Often Fails to Generate Real Revenue for Creators
According to Mjengo Hub, digital creators in Kenya are reaching audiences large enough to rival traditional broadcast television…
Social Media Strategy
Main feed sharing vs Reels-only tab for hotels
The tension showed up on a Tuesday call with the marketing lead of a coastal boutique I work with — 38 rooms, a strong direct…
Social Media Strategy
Should hotels disable comments on TikTok ads?
No. Hotels should not disable comments on TikTok ads unless they have decided that looking polished matters more than being…
Social Media Strategy
Hotel Instagram Reels: three production paths for busy teams
You've posted three Reels this month — a lobby walkthrough here, a brunch flatlay there — and the metrics feel stuck. Meanwhile…
Social Media Strategy
TikTok commercial audio: how hotels avoid muted videos
A hotel can spend a day filming a property tour, another hour cutting it into a tight TikTok, and still lose the post before most…
Social Media Strategy
Hotel TikTok Campaign Prep: 7 Things to Gather Before Launch
The biggest hotel TikTok mistake is launching with a folder full of pretty videos and nothing that can turn attention into a…
Social Media Strategy
Social media schedulers: reach traps for hotel Reels
A controlled Hootsuite experiment recorded an 8.19% engagement rate for scheduled Instagram posts, compared with 6.44% for posts…
Social Media Strategy
Instagram giveaways for hotels: do they drive bookings?
Stop treating your giveaway like a charity event. Your last “tag two friends” post may have pulled several times more likes and…
Social Media Strategy
TikTok video reuse on Instagram Reels: hotel strategy
Stop treating the share button as a content strategy.
Social Media Strategy
Hotel influencer partnership models: finding your best fit
A hotelier in Lisbon called me last spring, frustrated. She'd been running the same playbook for three years — invite a travel…
News
Why the Oasis Home Creator Ecosystem Strategy Needs More Substance
Per The Star, a "digital creator ecosystem" is being assembled to lift Oasis Home.
Social Media Strategy
Hotel Influencer Collaboration Prep Checklist
Every hotel wants "viral TikTok energy." Almost none of them want to do the unsexy prep work that actually gets there. So here's…