Hospitality Marketing
Hotel promotional video brief: essential assets to gather first
Most hotel video projects do not go off the rails because the camera operator forgot how to use a camera. They stall because…
Section
Hospitality Marketing
Curated insights, technical breakdowns, and industry case studies tailored to elevate your property's visual positioning.
Hospitality Marketing
Hotel email video marketing: three integration paths
Hotel email video marketing often begins with a deceptively simple request: “Can we put the video directly into the newsletter?”…
News
How Specialized Video Agencies Are Driving Direct Hotel Bookings
If you've been watching your direct booking numbers flatten while your OTA commissions keep climbing, here's something worth your…
Hospitality Marketing
Guest acquisition strategies: where hotels leak booking ROI
A direct booking does not become profitable when the guest clicks an ad. It becomes profitable only when the booking survives the…
Hospitality Marketing
Hospitality Marketing: key facts and a clear next step
A boutique hotel can have a polished website, fresh Instagram content, strong reviews, and a respectable direct-booking track…
Hospitality Marketing
Hotel brand video launch: a roadmap to direct bookings
OTA commissions are bleeding hotel revenue at 15–30% per booking. A direct booking generates 62% higher revenue per room and…
Hospitality Marketing
Hotel Video Strategy: Pre-Launch Checklist to Avoid Mistakes
Hotels keep lighting five-figure checks on cinematic video productions that nobody watches past the first three seconds. The…
Hospitality Marketing
B&B video marketing channels: matching platforms to guests
I think about a host I worked with last spring — a beautifully restored Victorian B&B in the Cotswolds, four rooms, a garden that…
Hospitality Marketing
Hotel brand video briefs: assets to gather first
The biggest hotel video mistake is not bad lighting, weak music, or a camera operator who cannot find the infinity pool. It is…
Hospitality Marketing
Hotel video ad platforms: budget traps in Meta vs YouTube
A hotel can lose 20–40% of reported paid conversions through Meta attribution before anyone notices a problem. The platform…
Hospitality Marketing
Email Video Embeds vs Landing Pages for Hotels
A hotel can spend heavily on a cinematic brand film and still lose the booking before the guest has watched a second of it. The…
Hospitality Marketing
Boutique hotel video strategy: from concept to bookings
Hotel websites typically convert only 1–2% of visitors into direct bookings. OTAs often convert hotel traffic at 4–6%. That gap…
Hospitality Marketing
Resort Video Shoot Prep: What to Gather Before Filming
Let’s kill the romantic idea right now. The magic in hospitality video does not happen when the camera arrives. It happens…
Hospitality Marketing
Hotel Video Production Paths: Agency, In-House, or UGC
I want to start with a confession: three years ago, I would have told every independent hotelier I worked with to hire an agency…