Destination Marketing
Tourism board video campaigns: alignment traps for hotels
A tourism board video campaign can generate more attention for a hotel and still produce worse commercial results. The problem is…
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Destination Marketing
Curated insights, technical breakdowns, and industry case studies tailored to elevate your property's visual positioning.
Destination Marketing
Video trails vs single-spot features for local tourism
A property owner in a saturated coastal market called me last quarter with a question that now lands in my inbox almost every…
Destination Marketing
Neighborhood video guides: a hotel roadmap to local content
A hotel can show a beautiful room without showing guests how it feels to stay there. The room proves the property exists. It does…
Destination Marketing
Seasonal destination videos: a year-round planning route
A destination video can be beautifully shot, edited to a high standard, and still arrive too late to influence a booking. That is…
Destination Marketing
Destination video partnerships: what to secure before filming
Most destination marketers treat contracts like fine print nobody actually reads. Then the influencer ghosts. Or the DMO reposts…
Destination Marketing
Video itineraries vs static guides for local tourism
Late last year, a hotelier in northern Portugal sent me her analytics dashboard with a single frustrated note — her beautifully…
Destination Marketing
Destination video production: three outsourcing traps
Traditional destination video production can require a three-month lead time, a large travelling crew, and a project budget that…
Destination Marketing
POV tours vs hosted videos for destination marketing
A destination can be visually irresistible and still fail to answer the question a traveler is actually asking: What will it feel…
Destination Marketing
Eco-tourism video campaigns: from brief to green bookings
Autoplay video on booking shopfronts increased shopfront-to-timeslot conversion from 32% to 53% in one reported implementation…
Destination Marketing
Experiential travel videos: milestones from brief to launch
A standard tourism shoot can produce a 90-second hero film, a 60-second paid-social cut, three to five vertical edits between 15…
Destination Marketing
Neighborhood travel guide videos: a pre-shoot checklist
Most creators treat a neighborhood travel guide video like a casual weekend project: grab a phone, walk down a few pretty…
Destination Marketing
Tourism board video campaigns: the drone footage trap
Tourism boards spend more than $2.3 billion annually on digital marketing. A material share of that output opens the same way…
Destination Marketing
Local attraction video partnerships: common budget traps
A destination video budget can look controlled at $10,000 and finish at $18,000 without a single line-item error on the…